This a world where fashion is ever-evolving with creativity and our upcoming collection of Just Basic has inspired the vibrant and busy streets the Karachi shows, the flow of creativity and talents and the rhythm of everyday life tailored specifically for women working in creativity, utilising their thinking and inner potential and casual office settings. We understand how woman faces the problem in the professional world of dressing up appropriately and be casual, therefore, this collection captures the essence of modern streetwear. The collection involves abstract and floral prints, not forgetting the minimalistic woman in you!

Abstract prints: A glimpse of Urban life

Walking through the bustling streets of Karachi, you can’t help but notice the Urbanized jungle with hundreds of stories told through street art, vintage houses, the lines of skyscrapers and the movement of people. This energy inspired the abstract prints collection to make you stand out in public. The designs represent city life’s complexity, where every step taken has its purpose. Especially for busy professionals, life can often act like an abstract moment, involving quick decisions, fast-paced changes, and a constant act of balancing work and life. We resonate this collection to our daily life hassles offering pieces that fit well into the fast-paced lifestyle expressing creativity and individuality.

Floral Prints: A calm and comfort to the busy life

In contrast with the abstract lines, the vibrant floral designs are quite commendable. These prints are inspired by the idea that how hectic life gets, there is always beauty and calmness. Florals remind to bring calmness and take a moment to breathe and appreciate the beauty around us. Florals evoke peace joy and nostalgia. Incorporating the floral prints into our collection brings a sense of warmth and positivity to your wardrobe.
Our collection merges the bold and vibrant wear needed for everyday office or university life. The collection offers versatility and comfort. We understand that our customers are looking not for just clothing but pieces that fit into their lives and journeys, that is why each print is selected carefully to reflect the professionalism and students who are on the go.
We are quite excited to share your designs with you all and we hope you would love to style them in the creative way possible. Stay tuned to our page for more updates about the reveal. BE BOLD, BE BETTER, BE BRIGHTER!